Effects of Varying the Location of Perceived Consequentiality Elicitation in a Discrete Choice Experiment Survey

Ewa Zawojska, Malte Welling and Julian Sagebiel


Stated preference studies increasingly elicit respondents’ perceptions about survey consequentiality to mitigate hypothetical bias concerns and enhance the validity of value estimates. A typical practice is to ask about these perceptions after preference elicitation. We examine the sensitivity of the perceptions, willingness-to-pay (WTP) estimates, and the relationship between them to the perception elicitation location in a discrete choice experiment survey. Our empirical results suggest that the location matters: the perceptions and WTP values are affected. In our data, the self-reported consequentiality is stronger when elicited before, rather than after, the preferences. We discuss implications of the findings for eliciting perceived consequentiality.

View Full Text

This article requires a subscription to view the full text. If you have a subscription you may use the login form below to view the article. Access to this article can also be purchased.

Purchase access

You may purchase access to this article. This will require you to create an account if you don't already have one.