Research ArticleArticles

Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments

Wen Lin, Rodolfo M. Nayga Jr., David L. Ortega and Weibin Hu
Land Economics, October 2025, 101 (4) 463-481; DOI: https://doi.org/10.3368/le.101.4.072424-0065R1

Article Information

vol. 101 no. 4 463-481
DOI 
https://doi.org/10.3368/le.101.4.072424-0065R1
Published By 
University of Wisconsin Press
Print ISSN 
0023-7639
Online ISSN 
1543-8325
History 
  • Published online October 28, 2025.

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© 2025 by the Board of Regents of the University of Wisconsin System

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  1. Wen Lin
  1. Research Fellow, China Academy for Rural Development, Zhejiang University, Hangzhou; (linwen2{at}zju.edu.cn)
  1. Rodolfo M. Nayga Jr.
  1. Professor, Department of Agricultural Economics, Texas A&M University, College Station; Department of Food and Resource Economics, Korea University, Seoul; (rudy.nayga{at}ag.tamu.edu)
  1. David L. Ortega
  1. Professor, Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing; (dlortega{at}msu.edu)
  1. Weibin Hu
  1. Research Fellow, China Academy for Rural Development, Zhejiang University, Hangzhou; (winsbon{at}zju.edu.cn)
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Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments
Wen Lin, Rodolfo M. Nayga Jr., David L. Ortega, Weibin Hu
Land Economics Oct 2025, 101 (4) 463-481; DOI: 10.3368/le.101.4.072424-0065R1
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