Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments

Wen Lin; Rodolfo M. Nayga; David L. Ortega; Weibin Hu

doi:10.3368/le.101.4.072424-0065R1

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Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments

Wen Lin, Rodolfo M. Nayga Jr., David L. Ortega and Weibin Hu

Land Economics, October 2025, 101 (4) 463-481; DOI: https://doi.org/10.3368/le.101.4.072424-0065R1

Wen Lin

Research Fellow, China Academy for Rural Development, Zhejiang University, Hangzhou;

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For correspondence: linwen2{at}zju.edu.cn

Rodolfo M. Nayga Jr.

Professor, Department of Agricultural Economics, Texas A&M University, College Station; Department of Food and Resource Economics, Korea University, Seoul;

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For correspondence: rudy.nayga{at}ag.tamu.edu

David L. Ortega

Professor, Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing;

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For correspondence: dlortega{at}msu.edu

Weibin Hu

Research Fellow, China Academy for Rural Development, Zhejiang University, Hangzhou;

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For correspondence: winsbon{at}zju.edu.cn

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Land Economics

Vol. 101, Issue 4

1 Oct 2025

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Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments

Wen Lin, Rodolfo M. Nayga Jr., David L. Ortega, Weibin Hu

Land Economics Oct 2025, 101 (4) 463-481; DOI: 10.3368/le.101.4.072424-0065R1

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Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments

Wen Lin, Rodolfo M. Nayga Jr., David L. Ortega, Weibin Hu

Land Economics Oct 2025, 101 (4) 463-481; DOI: 10.3368/le.101.4.072424-0065R1

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