Evaluating Mobility Data for Recreation Monitoring

Diagnostics and Implications for Best Practice

Cameron Duff, Alice Antia, James Hilger, Eric Horsch, Nathaniel Merrill, Jason Murray, Samantha Winder, Spencer Wood and Matthew Zafonte

Abstract

Mobile device location data (or mobility data [MD]) are a novel and exciting source of information for recreational monitoring. We analyze datasets from four commercial vendors across three case studies to illustrate some important challenges. Our results show inconsistent spatial-temporal patterns and correlations with on-site counts. Given this evidence, we describe a conceptual model of the potential sources of error and structural variability in visitation estimates derived from MD. We discuss approaches for evaluation of data quality and suggest a range of supplemental data products that vendors could provide to support recreation analysis.

JEL
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