This manuscript presents the results of a random utility model that estimates site choice decisions for urban recreators. The model uses data from residents in five northern New Jersey counties that contain some of the most densely populated areas in the United States. In addition to including typical site choice attributes such as distance and recreation area amenities, the model also accounts for potentially negative site attributes such as industrialization, crime, and congestion. The model provides insight regarding the site choice decisions of urban recreators and presents welfare estimates associated with example recreation improvements in urban areas. (JEL Q26)

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