Abstract
We introduce a protocol for measuring the construct validity of competing Willingness-To-Pay (WTP) distributions derived from mixed logit models. The protocol is based on a two-round survey. Round one consists in a standard Discrete Choice Experiment (DCE) sample survey at the end of which competing models are estimated. Round two introduces additional respondents who, in addition to taking part in the same DCE, are asked to identify the money value interval that better reflects their preferences using a set of values drawn from the estimated range of WTPs obtained from competing models estimated on the previous sample.
This article requires a subscription to view the full text. If you have a subscription you may use the login form below to view the article. Access to this article can also be purchased.
Log in using your username and password
Purchase access
In this issue
Jump to section
Related Articles
Cited By...
- No citing articles found.