Effects of Varying the Location of Perceived Consequentiality Elicitation in a Discrete Choice Experiment Survey

Ewa Zawojska, Malte Welling and Julian Sagebiel


Stated preference studies increasingly elicit respondents’ perceptions about survey consequentiality to mitigate hypothetical bias concerns and enhance validity of value estimates. A typical practice is to ask about these perceptions after preferences. We examine the sensitivity of the perceptions, willingness-to-pay estimates, and the relationship between them to the perception elicitation location in a discrete choice experiment survey. Our empirical results suggest that the location matters: the perceptions and willingness-to-pay values are affected. In our data, the self-reported consequentiality is stronger when elicited before, rather than after, the preferences. We discuss implications of the findings for elicitation of perceived consequentiality.

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