Research ArticleArticles
Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments
Wen Lin, Rodolfo M. Nayga Jr, David L. Ortega and Weibin Hu
Published online before print May 30, 2025, 072424-0065R1; DOI: https://doi.org/10.3368/le.101.4.072424-0065R1
Wen Lin
China Academy for Rural Development, School of Public Affairs, Zhejiang University, Hangzhou, China, 310058. Email:
Rodolfo M. Nayga Jr
1Department of Agricultural Economics, Texas A&M University, College Station, TX, USA, 77843. 2Department of Food and Resource Economics, Korea University, Seoul, South Korea, 02841. Email:
David L. Ortega
Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing, Michigan, USA, 48910. Email:
Weibin Hu
China Academy for Rural Development, School of Public Affairs, Zhejiang University, Hangzhou, China, 310058. Email:

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In this issue
Land Economics
Vol. 101, Issue 4
1 Oct 2025
Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments
Wen Lin, Rodolfo M. Nayga Jr, David L. Ortega, Weibin Hu
Land Economics May 2025, 072424-0065R1; DOI: 10.3368/le.101.4.072424-0065R1
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