Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments

Wen Lin; Rodolfo M. Nayga; David L. Ortega; Weibin Hu

doi:10.3368/le.101.4.072424-0065R1

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Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments

Wen Lin, Rodolfo M. Nayga Jr, David L. Ortega and Weibin Hu

Published online before print May 30, 2025, 072424-0065R1; DOI: https://doi.org/10.3368/le.101.4.072424-0065R1

Wen Lin

China Academy for Rural Development, School of Public Affairs, Zhejiang University, Hangzhou, China, 310058. Email:

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For correspondence: linwen2{at}zju.edu.cn

Rodolfo M. Nayga Jr

1Department of Agricultural Economics, Texas A&M University, College Station, TX, USA, 77843. 2Department of Food and Resource Economics, Korea University, Seoul, South Korea, 02841. Email:

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For correspondence: rudy.nayga{at}ag.tamu.edu

David L. Ortega

Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing, Michigan, USA, 48910. Email:

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For correspondence: dlortega{at}msu.edu

Weibin Hu

China Academy for Rural Development, School of Public Affairs, Zhejiang University, Hangzhou, China, 310058. Email:

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For correspondence: winsbon{at}zju.edu.cn

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Vol. 101, Issue 4

1 Oct 2025

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Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments

Wen Lin, Rodolfo M. Nayga Jr, David L. Ortega, Weibin Hu

Land Economics May 2025, 072424-0065R1; DOI: 10.3368/le.101.4.072424-0065R1

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Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiments

Wen Lin, Rodolfo M. Nayga Jr, David L. Ortega, Weibin Hu

Land Economics May 2025, 072424-0065R1; DOI: 10.3368/le.101.4.072424-0065R1

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Keywords

Hypothetical bias
video
choice experiment
willingness to pay
D12
Q18
C25

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