We Love Green

Households’ Valuation of Organic Farming and Challenges of Signaling

Marine Coinon, Rachel Guillain and Sophie Legras

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  • Published online April 13, 2026.

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  1. Marine Coinon*,
  2. Rachel Guillain†, and
  3. Sophie Legras‡
  1. *Marine Coinon: Postdoctoral Fellow, Toulouse School of Economics, INRAE, University of Toulouse Capitole, Toulouse, France; Production Economics group, ILR, University of Bonn; and LEDi, Université Bourgogne Europe.
  2. †Rachel Guillain: Professor, LEDi, Université Bourgogne Europe. rachel.guillain{at}u-bourgogne.fr.
  3. ‡Sophie Legras: Research Scientist, CESAER, Institut Agro, INRAE. sophie.legras{at}inrae.fr.
  1. Corresponding author: marine.coinon{at}gmail.com.

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