We Love Green: Households’ Valuation of Organic Farming and Challenges of Signaling

Marine Coinon; Rachel Guillain; Sophie Legras

doi:10.3368/le.102.4.040325-0023R1

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We Love Green

Households’ Valuation of Organic Farming and Challenges of Signaling

Marine Coinon, Rachel Guillain and Sophie Legras

Published online before print April 13, 2026, le.102.4.040325-0023R1; DOI: https://doi.org/10.3368/le.102.4.040325-0023R1

Marine Coinon

*Marine Coinon: Postdoctoral Fellow, Toulouse School of Economics, INRAE, University of Toulouse Capitole, Toulouse, France; Production Economics group, ILR, University of Bonn; and LEDi, Université Bourgogne Europe.

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Rachel Guillain

†Rachel Guillain: Professor, LEDi, Université Bourgogne Europe.

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For correspondence: rachel.guillain{at}u-bourgogne.fr.

Sophie Legras

‡Sophie Legras: Research Scientist, CESAER, Institut Agro, INRAE.

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For correspondence: sophie.legras{at}inrae.fr.

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Vol. 102, Issue 2

1 Mar 2026

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We Love Green

Marine Coinon, Rachel Guillain, Sophie Legras

Land Economics Apr 2026, le.102.4.040325-0023R1; DOI: 10.3368/le.102.4.040325-0023R1

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We Love Green

Marine Coinon, Rachel Guillain, Sophie Legras

Land Economics Apr 2026, le.102.4.040325-0023R1; DOI: 10.3368/le.102.4.040325-0023R1

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Keywords

Hedonic valuation
land use
farming systems
organic farming
externalities, parcel data
H23
Q50
Q51
R21

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