RT Journal Article SR Electronic T1 Alternate Price Specifications for Estimating Residential Water Demand with Fixed Fees JF Land Economics JO Land Econ FD University of Wisconsin Press SP 463 OP 475 DO 10.2307/3654732 VO 80 IS 3 A1 Taylor, R. G. A1 McKean, John R. A1 Young, Robert A. YR 2004 UL http://le.uwpress.org/content/80/3/463.abstract AB Using a new model formulation and data from a sample of Colorado utilities, we investigated the price specification controversy (marginal price versus average revenue) when estimating residential water demand. The improved statistical fit using average revenue as the price variable was shown to be an artifact of the unitary elastic identity created when monthly rate schedules contain a fixed fee. When the fixed fee was purged from the data, average price was not significant, but marginal price remained significant. In the preferred double-log marginal price model, estimated price elasticity was –0.3, and conservation programs had no significant effect on water use. (JEL Q25)