RT Journal Article SR Electronic T1 Modeling Hidden Alternatives in Random Utility Models: An Application to “Don’t Know” Responses in Contingent Valuation JF Land Economics JO Land Econ FD University of Wisconsin Press SP 445 OP 454 DO 10.3368/le.81.3.445 VO 81 IS 3 A1 Caudill, Steven B. A1 Groothuis, Peter A. YR 2005 UL http://le.uwpress.org/content/81/3/445.abstract AB We develop a multinomial logit model with missing information that can be used to test for hidden alternatives in random utility models and contingent valuation analysis. To illustrate our latent-choice technique, we focus on the “don’t know” responses in dichotomous choice contingent valuation questions. In this version of the latent-choice model, we probabilistically reassign “don’t know” responses to either the “yes” or “no” categories (or leave them in the “don’t know” category), if indicated by the data. We find that in our two studies a statistically significant number of the “don’t know” responses are actually “no” responses. (JEL C25, Q26)