PT - JOURNAL ARTICLE AU - Richardson, Leslie AU - Loomis, John B. AU - Champ, Patricia A. TI - Valuing Morbidity from Wildfire Smoke Exposure: A Comparison of Revealed and Stated Preference Techniques AID - 10.3368/le.89.1.76 DP - 2013 Feb 01 TA - Land Economics PG - 76--100 VI - 89 IP - 1 4099 - http://le.uwpress.org/content/89/1/76.short 4100 - http://le.uwpress.org/content/89/1/76.full SO - Land Econ2013 Feb 01; 89 AB - Estimating the economic benefits of reduced health damages due to improvements in environmental quality continues to challenge economists. We review welfare measures associated with reduced wildfire smoke exposure, and a unique dataset from California’s Station Fire of 2009 allows for a comparison of cost of illness (COI) estimates with willingness to pay (WTP) measures. The WTP for one less symptom day is estimated to be $87 and $95, using the defensive behavior and contingent valuation methods, respectively. These WTP estimates are not statistically different but do differ from a $3 traditional daily COI estimate and $17 comprehensive daily COI estimate. (JEL Q51, Q53)