RT Journal Article SR Electronic T1 Sample Selection, Individual Heterogeneity, and Regional Heterogeneity in Valuing Farmland Conservation Easements JF Land Economics JO Land Econ FD University of Wisconsin Press SP 627 OP 649 DO 10.3368/le.91.4.627 VO 91 IS 4 A1 Yuan, Yuan A1 Boyle, Kevin J. A1 You, Wen YR 2015 UL http://le.uwpress.org/content/91/4/627.abstract AB Public concern about farmland loss has a long history. These concerns are reflected in the U.S. federal farm bill and state-level programs. However, studies of the benefits of farmland conservation have largely been conducted at the local level. This study investigates heterogeneity in preferences for farmland conservation easements by conducting parallel studies in Georgia, Maine, and Ohio, and for a nationally representative sample using a choice experiment. We find that a program set at the national level will not result in optimal allocations of funds at the state level in terms of targeting farmland that will generate the greatest public benefits. (JEL Q24, Q51)