PT  - JOURNAL ARTICLE
AU  - Morgan, O. Ashton
AU  - Whitehead, John C.
AU  - Huth, William L.
AU  - Martin, Greg S.
AU  - Sjolander, Richard
TI  - Measuring the Impact of the BP <em>Deepwater Horizon</em> Oil Spill on Consumer Behavior
AID  - 10.3368/le.92.1.82
DP  - 2016 Feb 01
TA  - Land Economics
PG  - 82--95
VI  - 92
IP  - 1
4099  - http://le.uwpress.org/content/92/1/82.short
4100  - http://le.uwpress.org/content/92/1/82.full
SO  - Land Econ2016 Feb 01; 92
AB  - We exploit the timing of the BP Deepwater Horizon oil spill to develop a unique dataset of oyster consumer actual and anticipated behavior immediately prior to and following the event. A revealed and stated preference model allows both short- and longer-term responses to the spill to be investigated. Findings indicate that the BP spill had a negative impact on oyster demand in terms of short-run actual behavior, although spill effects show signs of dissipating several months following the spill. By accounting for unobserved heterogeneity in the sample, findings further indicate that short- and longer-term spill responses differ across consumer groups. (JEL Q22, Q51)