RT Journal Article
SR Electronic
T1 Individualized Geocoding in Stated Preference Questionnaires: Implications for Survey Design and Welfare Estimation
JF Land Economics
JO Land Econ
FD University of Wisconsin Press
SP 737
OP 759
DO 10.3368/le.92.4.737
VO 92
IS 4
A1 Johnston, Robert J.
A1 Holland, Benedict M.
A1 Yao, Liuyang
YR 2016
UL http://le.uwpress.org/content/92/4/737.abstract
AB This paper evaluates the common practice of generic mapping in stated preference valuation, in which identical policy area maps are shown to all respondents. This is compared to a more information-intensive alternative in which individualized maps identify the location of each respondent’s home relative to policy effects. The evaluation is grounded in a theoretical model clarifying the impact of individualized spatial information on preferences for non-market outcomes. The model is illustrated using an application of choice experiments to riparian restoration in coastal Maine. Results characterize valuation contexts for which valid preference elicitation likely requires the provision of individualized spatial information. (JEL Q51, Q57)