RT Journal Article
SR Electronic
T1 Decoy Effects in Choice Experiments and Contingent Valuation: Asymmetric Dominance
JF Land Economics
JO Land Econ
FD University of Wisconsin Press
SP 115
OP 127
DO 10.3368/le.84.1.115
VO 84
IS 1
A1 Bateman, Ian J.
A1 Munro, Alistair
A1 Poe, Gregory L.
YR 2008
UL http://le.uwpress.org/content/84/1/115.abstract
AB While a dominated choice involves a situation in which one option clearly dominates another on all relevant dimensions, an asymmetrically dominated choice typically arises where at least two options do not dominate each other and one (but not both) of those options does dominate a third option. We demonstrate that the introduction of such an asymmetrically dominated option can have a significant impact upon choices between non-dominated options within the same choice set for non-market goods. Furthermore, we show that this effect can then translate into significant impacts upon subsequent valuations for those non-dominated options. (JEL Q51)