RT Journal Article SR Electronic T1 The Willingness to Pay for Flood Insurance JF Land Economics JO Land Econ FD University of Wisconsin Press SP 17 OP 38 DO 10.3368/le.97.1.110819-0160R1 VO 97 IS 1 A1 Netusil, Noelwah R. A1 Kousky, Carolyn A1 Neupane, Shulav A1 Daniel, Will A1 Kunreuther, Howard YR 2021 UL http://le.uwpress.org/content/97/1/17.abstract AB Flooding is the natural disaster that causes the most damage. Postflood, many families are not insured and do not have sufficient savings for rebuilding, and governmental aid can be limited. We undertake, using a stated preference survey, the first willingness-to-pay (WTP) elicitation for flood insurance in the United States. WTP increases with modeled flood risk and flood-risk perceptions. WTP for residents in our study area’s 100-year floodplain is 47% to 59% of the median flood insurance premium, which suggests the need for financial assistance for families who are at risk of flood damage and are unable to afford risk-based premiums.