RT Journal Article
SR Electronic
T1 Economic Valuation as a Communication Device for Environmental Philanthropy: Evidence from the Lab and Field
JF Land Economics
JO Land Econ
FD University of Wisconsin Press
SP 588
OP 607
DO 10.3368/le.97.3.588
VO 97
IS 3
A1 Goff, Sandra H.
A1 Noblet, Caroline L.
A1 Anthony, J. Ross
YR 2021
UL http://le.uwpress.org/content/97/3/588.abstract
AB Through a randomized, controlled laboratory experiment and a natural field experiment with a nonprofit organization partner, we test the efficacy of economic valuation information as a communication strategy for encouraging environmental philanthropy. Although the use of monetary values in fundraising appeals might encourage some to give, for others it may crowd out intrinsic motivation to donate. We find that recent monetary support of environmental causes and organization membership status interact with the economic valuation treatment. Significant heterogeneous effects are found in both experiments, but evidence of motivation crowding is found only in the field.