PT  - JOURNAL ARTICLE
AU  - Faccioli, Michela
AU  - Glenk, Klaus
TI  - More in good condition or less in bad condition? Valence-based framing effects in environmental valuation
AID  - 10.3368/le.98.2.051920-0067R1
DP  - 2021 Nov 11
TA  - Land Economics
PG  - 051920-0067R1
4099  - http://le.uwpress.org/content/early/2021/11/04/le.98.2.051920-0067R1.short
4100  - http://le.uwpress.org/content/early/2021/11/04/le.98.2.051920-0067R1.full
AB  - This study addresses an important gap in the stated preference literature concerning valence-based framing of discrete choice experiment attributes. Valence-based framing arises when equivalent outcomes are presented in different ways by accentuating either the positive (e.g., more in good condition) or negative information (e.g., less in bad condition). We find that alternative framings produce different willingness-to-pay estimates, with implications for Benefit-Cost Analysis. We recommend neutral attribute descriptions and otherwise testing for the impacts of alternative framings to obtain more robust welfare evidence. We also show that the framing used does not affect the choice paradigm adopted by respondents.