RT Journal Article
SR Electronic
T1 More in Good Condition or Less in Bad Condition? Valence-Based Framing Effects in Environmental Valuation
JF Land Economics
JO Land Econ
FD University of Wisconsin Press
SP 314
OP 336
DO 10.3368/le.98.2.051920-0067R1
VO 98
IS 2
A1 Michela Faccioli
A1 Klaus Glenk
YR 2022
UL http://le.uwpress.org/content/98/2/314.abstract
AB This study addresses an important gap in the stated preference literature concerning valence-based framing of discrete choice experiment attributes. Valence-based framing arises when equivalent outcomes are presented in different ways by accentuating either the positive (e.g., more in good condition) or negative information (e.g., less in bad condition). We find that alternative framings produce different willingness-to-pay estimates, with implications for benefit-cost analysis. We recommend neutral attribute descriptions and otherwise testing for the effects of alternative framings to obtain more robust welfare evidence. We also show that the framing used does not affect the choice paradigm adopted by respondents.