<?xml version='1.0' encoding='UTF-8'?><xml><records><record><source-app name="HighWire" version="7.x">Drupal-HighWire</source-app><ref-type name="Journal Article">17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Cerroni, Simone</style></author><author><style face="normal" font="default" size="100%">Derbyshire, Daniel W.</style></author><author><style face="normal" font="default" size="100%">Hutchinson, W. George</style></author><author><style face="normal" font="default" size="100%">Nayga, Rodolfo M.</style></author></authors><secondary-authors></secondary-authors></contributors><titles><title><style face="normal" font="default" size="100%">A Choice Matching Approach for Discrete Choice Analysis: An Experimental Investigation in the Laboratory</style></title><secondary-title><style face="normal" font="default" size="100%">Land Economics</style></secondary-title></titles><dates><year><style  face="normal" font="default" size="100%">2023</style></year><pub-dates><date><style  face="normal" font="default" size="100%">2023-02-01 00:00:00</style></date></pub-dates></dates><pages><style  face="normal" font="default" size="100%">80-102</style></pages><doi><style  face="normal" font="default" size="100%">10.3368/le.012621-0009R1</style></doi><volume><style face="normal" font="default" size="100%">99</style></volume><issue><style face="normal" font="default" size="100%">1</style></issue><abstract><style  face="normal" font="default" size="100%">This article is the first empirical application of the choice matching (CMa) method in discrete choice experiments (DCEs). An artifactual field experiment was conducted to test whether CMa applied to a DCE survey improves the validity and reliability of estimated preferences regarding standard hypothetical DCEs. Two experimental treatments were developed. In the first, subjects were exposed to a CMa-based DCE; in the second, subjects were exposed to a standard hypothetical DCE survey. Results suggest that although a CMa-based DCE does not improve validity, it can increase the reliability of estimated preferences.</style></abstract></record></records></xml>