PT  - JOURNAL ARTICLE
AU  - Simone Cerroni
AU  - Daniel W. Derbyshire
AU  - W. George Hutchinson
AU  - Rodolfo M. Nayga, Jr.
TI  - A Choice Matching Approach for Discrete Choice Analysis: An Experimental Investigation in the Laboratory
AID  - 10.3368/le.012621-0009R1
DP  - 2023 Feb 01
TA  - Land Economics
PG  - 80--102
VI  - 99
IP  - 1
4099  - http://le.uwpress.org/content/99/1/80.short
4100  - http://le.uwpress.org/content/99/1/80.full
SO  - Land Econ2023 Feb 01; 99
AB  - This article is the first empirical application of the choice matching (CMa) method in discrete choice experiments (DCEs). An artifactual field experiment was conducted to test whether CMa applied to a DCE survey improves the validity and reliability of estimated preferences regarding standard hypothetical DCEs. Two experimental treatments were developed. In the first, subjects were exposed to a CMa-based DCE; in the second, subjects were exposed to a standard hypothetical DCE survey. Results suggest that although a CMa-based DCE does not improve validity, it can increase the reliability of estimated preferences.