RT Journal Article
SR Electronic
T1 Early Exposure to Nature and Willingness-To-Pay for It
JF Land Economics
JO Land Econ
FD University of Wisconsin Press
SP 070822-0054R
DO 10.3368/le.99.4.070822-0054R
A1 Liqing Li
A1 Amy W Ando
YR 2023
UL http://le.uwpress.org/content/early/2023/04/13/le.99.4.070822-0054R.abstract
AB Widespread global grassland destruction motivates restoration efforts. However, little research on public preferences exists to inform restoration decisions, and reduced exposure to nature, such as grasslands, could diminish public willingness-to-pay (WTP) for it. We conduct a choice experiment to estimate preferences over Tallgrass Prairie grassland restorations and quantify how those preferences are correlated with childhood experiences. We find that WTP for grassland restoration can be large, especially with recreational opportunities. Furthermore, people who participated in outdoor activities or grew up near grasslands during their childhood would place a higher value on grassland restoration than people who did not.