PT  - JOURNAL ARTICLE
AU  - Zawojska, Ewa
AU  - Welling, Malte
AU  - Sagebiel, Julian
TI  - Effects of Varying the Location of Perceived Consequentiality Elicitation in a Discrete Choice Experiment Survey
AID  - 10.3368/le.100.2.040320-0048R1
DP  - 2023 Sep 25
TA  - Land Economics
PG  - 040320-0048R1
4099  - http://le.uwpress.org/content/early/2023/09/14/le.100.2.040320-0048R1.short
4100  - http://le.uwpress.org/content/early/2023/09/14/le.100.2.040320-0048R1.full
AB  - Stated preference studies increasingly elicit respondents’ perceptions about survey consequentiality to mitigate hypothetical bias concerns and enhance validity of value estimates. A typical practice is to ask about these perceptions after preferences. We examine the sensitivity of the perceptions, willingness-to-pay estimates, and the relationship between them to the perception elicitation location in a discrete choice experiment survey. Our empirical results suggest that the location matters: the perceptions and willingness-to-pay values are affected. In our data, the self-reported consequentiality is stronger when elicited before, rather than after, the preferences. We discuss implications of the findings for elicitation of perceived consequentiality.