RT Journal Article
SR Electronic
T1 Effects of Varying the Location of Perceived Consequentiality Elicitation in a Discrete Choice Experiment Survey
JF Land Economics
FD University of Wisconsin Press
SP 223
OP 244
DO 10.3368/le.100.2.040320-0048R1
VO 100
IS 2
A1 Zawojska, Ewa
A1 Welling, Malte
A1 Sagebiel, Julian
YR 2024
UL http://le.uwpress.org/content/100/2/223.abstract
AB Stated preference studies increasingly elicit respondents’ perceptions about survey consequentiality to mitigate hypothetical bias concerns and enhance the validity of value estimates. A typical practice is to ask about these perceptions after preference elicitation. We examine the sensitivity of the perceptions, willingness-to-pay (WTP) estimates, and the relationship between them to the perception elicitation location in a discrete choice experiment survey. Our empirical results suggest that the location matters: the perceptions and WTP values are affected. In our data, the self-reported consequentiality is stronger when elicited before, rather than after, the preferences. We discuss implications of the findings for eliciting perceived consequentiality.