RT Journal Article
SR Electronic
T1 The Role of Social Norms and Economic Incentives in Encouraging the Adoption of Native Gardens
JF Land Economics
JO Land Econ
FD University of Wisconsin Press
SP 061524-0051R1
DO 10.3368/le.101.4.061524-0051R1
A1 Rollins, Curtis
A1 Doll, Claire
A1 Rehdanz, Katrin
A1 Meyerhoff, Jürgen
A1 Burton, Michael
A1 Pannell, David
YR 2025
UL http://le.uwpress.org/content/early/2025/05/23/le.101.4.061524-0051R1.abstract
AB Various policy interventions can be implemented to motivate individuals to adopt pro-environmental landscaping behaviours. Here we compare the influence of economic incentives and social norms on urban landowners’ adoption of native gardens. First, we model the relationship between social norms and landowners’ actual land-use decisions. We then estimate adoption intention under different support programs using a choice experiment, also considering social norms. We find social norms can play a significant role in the adoption of native gardens, comparable to relatively expensive financial incentives. Therefore, social norms may enhance the performance of incentives to increase rates of land conservation.