PT  - JOURNAL ARTICLE
AU  - Li, Xiaolei
AU  - Jiang, Qi
AU  - Hu, Wuyang
AU  - Mao, Biqi
AU  - Ren, Yanjun
TI  - Consumer preferences for sustainable food packaging
AID  - 10.3368/le.102.4.101524-0096R1
DP  - 2026 Apr 13
TA  - Land Economics
PG  - le.102.4.101524-0096R1
4099  - http://le.uwpress.org/content/early/2026/04/06/le.102.4.101524-0096R1.short
4100  - http://le.uwpress.org/content/early/2026/04/06/le.102.4.101524-0096R1.full
AB  - The pollution caused by conventional plastic food packaging can pose a significant environmental challenge. Our study uses a discrete choice experiment to examine consumer preferences for various types of sustainable milk packaging. To reveal the behavioral mechanisms involved in decisions regarding sustainable packaging, we incorporate two behavioral choice frameworks: random utility maximization and random regret minimization. The results indicate that consumer preferences vary with the different behavioral frameworks, demonstrating significant heterogeneity in consumer tastes. Furthermore, consumer preferences for sustainable packaging are influenced by their purchase frequency, trust, and conservation awareness. Our findings support food industry’s sustainable transition and packaging adoption.