Table 4

Random Parameter Logit Models Estimated in Willingness-to-Pay Space

Dependent VariableModel 1 (CMa)Model 2 (DCE)
ChoiceChoice
CoefficientCoefficient
ωOPT_OUT, MEAN1 342***1.865***
(0.391)(0.477)
ωFAT_A, MEAN1.320***1.569***
(0.198)(0.353)
ωFAT_G, MEAN2.406***2.584***
(0.311)(0.464)
ωSALT_A, MEAN0.783***0.459*
(0.188)(0.251)
ωSALT_G, MEAN1.571***1.633***
(0.188)(0.316)
ωANT, MEAN0.861***0.879***
(0.141)(0.179)
ωMEAN−0.981***−1.344**
(0.135)(0.566)
ωOPT_OUT, SD2.297***4.698***
(0.384)(0.862)
ωFAT_A, SD0.352*0.653***
(0.194)(0.224)
ωFAT_G, SD0.673**1.970***
(0.257)(0.389)
ωSALT_A, SD0.881***1.602***
(0.223)(0.328)
ωSALT_G, SD0.4902.345***
(0.345)(0.450)
ωANT, SD0.919***2.579***
(0.206)(0.504)
αSD0.800**1.741
(0.398)(1.326)
τ0.611***0.993***
(0.160)(0.232)
Subjects6664
Observations2,3762,304
Log-likelihood−648.447−645.453
BIC1,413.4921,407.042

  • Note: Robust standard errors are in parentheses. BIC, Bayesian information criterion; CMa, choice matching; DCE, discrete choice experiment.

  • ↵* p < 0.10;

  • ↵** p < 0.05;

  • ↵*** p < 0.01.