Survey Sample Summary Statistics
| Variable | No. Observations | Mean (or %) | Std. Dev. |
|---|---|---|---|
| WTD (no info) | 600 | 40.88 | 35.17 |
| WTD (yes info) | 600 | 42.4 | 35.65 |
| Expected WTD of others (no info) | 600 | 37.31 | 28.00 |
| Expected WTD of others (yes info) | 600 | 36.52 | 27.68 |
| Expected WTD of others (disagree deforestation is a problem) | 126 | 35.64 | 30.97 |
| Expected WTD of others (agree deforestation is a problem) | 1,074 | 37.06 | 27.45 |
| Expected WTD of others | 1,200 | 36.91 | 27.83 |
| Concern: less money (%) | |||
| 1 | 72 | 6 | |
| 2 | 69 | 5.8 | |
| 3 | 258 | 21.5 | |
| 4 | 289 | 24.1 | |
| 5 | 512 | 42.7 | |
| Organization choice (%) | |||
| Rainforest Alliance | 322 | 26.8 | |
| Trees for the Future | 385 | 32.1 | |
| World Wildlife Fund | 493 | 41.1 | |
| Own forest land (%) | 169 | 14.1 | |
| Agree deforestation is a problem (%) | 1,074 | 89.5 | |
| Know link to infectious disease | 497 | 41.4 | |
| Donated money previously | 840 | 70 | |
Note: To measure how empathetic the survey participants are, we asked them to use the scale from 1 (strongly disagree) to 5 (strongly agree) to indicate to what extent they agree or disagree with the following statement: “Despite how much money I have, I am concerned that there are people who have less money than me.” WTD, willingness to donate.