Table 2

Steps in Each Experimental Treatment

Discrete Choice Experiment (DCE) TreatmentChoice Matching Treatment
StepDescriptionStepDescription
1Prequestionnaire: respondents answer questions about how hungry and how full they feel1Prequestionnaire: respondents answer questions about how hungry and how full they feel
N/A2Practice: respondents take part in a practice preference task and belief task
2Preference task: respondents make choices in the 12 choice situations of the DCE (direct questioning, individual-level choices elicited)3Preference task: respondents make choices in the 12 choice situations of the DCE (direct questioning, individual-level choices elicited)
N/A4Belief task: respondents make predictions about other respondents’ choice behavior (indirect questioning, population-level choices elicited)
3Postquestionnaire: final questionnaire5Postquestionnaire: final questionnaire
N/A6Payoff disclosure: respondents are informed regarding their additional payoff
N/A7Payment respondents are given additional payment (if any)