Table 6 Average Weight by Experimental Condition | Control | Treatment | Difference | Cell Difference from No Comm. Appeal, $0 during Control | Cell Difference from No Comm. Appeal, $0 during Treatment |
|---|
| No Comm. Appeal, $0 | 7.13 [9.25] | 5.47 [7.90] | −1.66 | — | — |
| No Comm. Appeal, $1 | 9.38 [9.62] | 8.57 [10.40] | −0.81 | 2.25 | 3.10 |
| No Comm. Appeal, $2 | 7.67 [9.00] | 6.01 [8.61] | −1.66 | 0.54 | 0.54 |
| Info. Appeal, $0 | 7.20 [8.43] | 5.91 [8.34] | −1.29 | 0.07 | 0.44 |
| Info. Appeal, $1 | 7.68 [10.30] | 4.20 [7.55] | −3.48 | 0.55 | −1.27 |
| Info. Appeal, $2 | 11.03 [16.41] | 6.53 [8.82] | −4.50 | 3.90 | 1.06 |
| Guilt Appeal, $0 | 6.50 [8.00] | 5.05 [8.07] | −1.45 | −0.63 | −0.42 |
| Guilt Appeal, $1 | 6.61 [9.16] | 5.40 [9.16] | −1.21 | −0.52 | −0.07 |
| Guilt Appeal, $2 | 6.51 [10.19] | 5.21 [9.87] | −1.30 | −0.62 | −0.26 |
| Feel Good Appeal, $0 | 9.23 [10.31] | 6.84 [10.18] | −2.38 | 2.10 | 1.37 |
| Feel Good Appeal, $1 | 9.19 [11.48] | 7.51 [10.33] | −1.68 | 2.06 | 2.04 |
| Feel Good Appeal, $2 | 7.71 [9.23] | 5.60 [8.30] | −2.11 | 0.58 | 0.13 |