Table 2 Percent Yes Responses to Willingness to Pay for Two Definitions of Yes
PriceAllDefinitely Sure
Yes/TotalPercentYes/TotalPercent
$132/3884%23/3861%
$235/4774%26/4755%
$333/4475%22/4450%
$528/4661%10/4622%
$713/3537%7/3520%
$93/933%1/911%
$121/617%1/617%
Overall145/22564%90/22540%
Turnbull mean willingness to pay$5.46$2.76
95% confidence interval($4.28, $6.65)($2.13, $3.38)