Table 1

Attributes and Attribute Level

AttributeExperiment 1Experiments 2 and 3
Attribute LevelAttribute Level
Price€1.92/250 g€1.92/250 g
€3.36/250 g€3.36/250 g
€4.40/250 g€4.40/250 g
€8.03/250 g€8.03/250 g
MSC labelYesYes
NoNo
Catch areaMarine fisheries worldwide
European marine fisheries
North Sea or Baltic Sea
Stock statusHeavily overfished
Slightly overfished
Not overfished
Bycatch of birds or marine mammalsLow
High