Table 4

Extended Models: Marginal Willingness-to-Pay Estimates per Person per Year, in Swiss Francs

Choice AttributeSDCE ThurSDCE TössMDCEBetween SDCE and MDCE ThurBetween SDCE and MDCE Töss
ThurTöss
Length of the river section that would be restored (in kilometers)18.74
(7.37)
26.19
(12.42)
96.09
(21.03)
85.74
(19.21)
p < 0.01p < 0.01
Walking along the river56.05
(18.52)
86.62
(24.89)
330.54
(44.44)
29.94
(25.54)
p < 0.01p < 0.05
Swimming in the river17.96
(9.79)
39.17
(18.04)
119.27
(28.11)
58.12
(24.29)
p < 0.01p = 0.26
Barbecuing on the river bank30.96
(11.50)
–2.05
(17.33)
30.93
(22.32)
15.90
(17.35)
p = 0.48p = 0.23
High biodiversity31.27
(12.59)
31.91
(23.43)
192.76
(36.70)
148.35
(38.53)
p < 0.01p < 0.01
Medium biodiversity15.81
(12.63)
19.25
(22.91)
163.05
(29.88)
159.12
(41.82)
p < 0.01p < 0.01
  • Note: Standard errors are reported in parentheses. MDCE, multiple-site discrete choice experiment; SDCE, single-site discrete choice experiment.