Table 6.

Heteroskedastic Probit Model Individual Beta Terms

	(1)
b - Video service	3064 (653.5)^**
b - Parking capacity	218.4 (97.60)
b - Meal	128.6 (130.50)
b - Clothes	285.1 (106.4)^**
b - Wildlife refuge	320.5 (243.30)
b - Spring festival	793.9 (354.1)^**
b - Tickets and transportation	730.2 (250.9)^**
b - Eating area	296.2 (147.8)^**
b - Airline tickets	342.9 (146.9)^**
b - Clean arrangement	237.2 (231.70)
Gender	12.59 (4.78)^**
Age	4.89 (1.36)^**
Education	25.75 (2.36)^**
Log likelihood	225,983
AIC	52,031
N	50,530

Note: Based on the model s_ekj ~l_k zb_k(1=j). Standard errors in parentheses. AIC, Akaike information criterion.
↵** Coefficient is significant at the p < 0.05 level.