Table 3.

Parameter Estimates for the Six-Site Location Choice Model

Parameter	MNL	MNLH	MNP	MNPH	SMNP	SMNPH
Distance	- 11.9314^**	- 11.9965^**	- 4.5081^**	- 4.5739^**	- 5.1459^**	- 5.1337^**
	(0.31)	(0.30)	(0.17)	(0.17)	(0.19)	(0.19)
Revenues	0.0168	0.0151	0.0076	0.0234^**	- 0.0187^**	- 0.0124^**
	(0.02)	(0.02)	(0.01)	(0.01)	(0.00)	(0.01)
Steller	0.2655^**	0.0137	0.1001^**	0.1075^**	0.0836^**	0.0931^**
	(0.02)	(0.02)	(0.01)	(0.01)	(0.01)	(0.01)
Miss Dum	0.8534^**	1.0413^*	0.2540^**	0.3233^**	0.2581^**	0.2846^**
	(0.16)	(0.17)	(0.06)	(0.06)	(0.05)	(0.05)
p	—	—	—	—	0.4229^**	0.4169^**
					(0.03)	(0.03)
	—	—	0.5357^**	—	0.4829^**	—
			(0.03)		(0.02)
κ_3,3	—	—	—	0.4727^**	—	0.5449^**
				(0.03)		(0.03)
κ_4,4	—	—	—	0.3106^**	—	0.3367^**
				(0.02)		(0.02)
κ_5,5	—	—	—	0.6895^**	—	0.5692^**
				(0.04)		(0.04)
^κ6,6	—	—	—	0.6339^**	—	0.4866^**
				(0.05)		(0.04)
LL value	- 2,015.00	- 1,881.84	- 2,001.68	- 1,998.65	- 1,965.74	- 1,938.02

Note: The log-likelihoods for the MNL and MNP models cannot be directly compared because they are based on a different likelihood function. However, the log-likelihoods for all the MNP and SMNP models can be compared to one another. LL, log-likelihood. Model names are defined in Table 2.
↵* Statistically significant at the 90% level;
↵** statistically significant at the 95% level.