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We Love GreenHouseholds’ Valuation of Organic Farming and Challenges of Signaling
Marine Coinon, Rachel Guillain and Sophie Legras

Land Economics, April 2026, le.102.4.040325-0023R1; DOI: https://doi.org/10.3368/le.102.4.040325-0023R1
Marine Coinon
*Marine Coinon: Postdoctoral Fellow, Toulouse School of Economics, INRAE, University of Toulouse Capitole, Toulouse, France; Production Economics group, ILR, University of Bonn; and LEDi, Université Bourgogne Europe.
Rachel Guillain
†Rachel Guillain: Professor, LEDi, Université Bourgogne Europe.
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- For correspondence: [email protected].
Sophie Legras
‡Sophie Legras: Research Scientist, CESAER, Institut Agro, INRAE.
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- For correspondence: [email protected].