Random utility maximization

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Consumer preferences for sustainable food packagingA joint analysis of random utility maximization and random regret minimization
Xiaolei Li, Qi Jiang, Wuyang Hu, Biqi Mao and Yanjun Ren

Land Economics, April 2026, le.102.4.101524-0096R1; DOI: https://doi.org/10.3368/le.102.4.101524-0096R1
Xiaolei Li
Lecturer College of Economics and Management, Northwest A&F University No.3 Taicheng Road, Yangling, Shaanxi Province, 712100, China
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- For correspondence: [email protected]
Qi Jiang
Post-Doctoral Researcher Agricultural Sciences Department, Clemson University 140 McAdams, Clemson, 29631, USA
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Wuyang Hu
Professor Department of Agricultural, Environmental and Development Economics, The Ohio State University 2120 Fyffe Road, Columbus, 43210, USA
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Biqi Mao
Associate Professor College of Mechanical and Electronic Engineering, Tarim University No.1487 Tarim Avenue, Alar City, Xinjiang Uygur Autonomous Region, 843300, China
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Yanjun Ren
Professor College of Economics and Management, Northwest A&F University No.3 Taicheng Road, Yangling, Shaanxi Province, 712100, China
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- For correspondence: [email protected]

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Random utility maximization